The world-famous London Boat Show welcomed 347 exhibitors and boasted 65 boat and product launches in mid January. The Luxury Network Members, Sunseeker London, partnered with a fellow member, award winning Interior Design House Alexander James Interiors who ‘enriched their strong display of stunning Sunseeker boats with their luxurious touch.’

Christopher Head, Sales Director of Sunseeker London, went on to say ‘it is so important that we have these strong brand partnerships. Boat Shows are some of the most important dates in our calendar, and during that time we need to showcase everything we do to the nth degree. AJI’s design team are fabulous at understanding what works on our boats. Their attention to detail and flare means they get it right every time.”

Other luxury brands that participated in the collaboration with Sunseeker London to enhance the Sunseeker experience included; Jo Malone, Fleurs De Paris, Boodles, Chase Distillery,  and luxury French champagne house Laurent Perrier. 

Sunseeker also opened up their event to Luxury Network members, as a way for members to have a further understanding of Sunseeker as a company and to further realise ways in which to collaborate. It proved to be a successful way that other members could also bring their clients too.